I’m sure I don’t have to tell you that Pfizer’s COVID-19 vaccine is pretty legendary. When New York City’s COVID infection rates were rising in 2023, Pfizer tasked us with reaching sports fans at Madison Square Garden to remind them to set an appointment for the latest vaccine. So we teamed up with the Knicks and Rangers and created Legendary Shots! I handled the copy for this fun experiential project and wrote the script for this overview video.
