FirstLight Credit Union needed to convince young people that buying a home is more doable than they might think. So we created a campaign to show people that they were probably already paying for a home!
During the first month of this campaign, FirstLight received $5,700,000 in new loans – the highest monthly amount ever achieved by the Mortgage Department in the company’s 65-year history.
The original article has since been replaced, but the credit union is still using our overall concept almost 4 years (and multiple agencies) later. Visit https://www.firstlightfcu.org/ownit to check it out.